- Use responsive design with features like fluid grids, flexible images/text, hamburger menus, and media queries to ensure your website works well on all devices.
- Optimize for SEO by including good title tags, meta descriptions, headers, alt text, keywords, and custom URLs.
- Simplify navigation with clear taxonomy/information architecture, hover states, breadcrumbs, and consistent menus/footers across pages.
- Use whitespace effectively between elements to reduce cognitive overload. Negative space draws attention.
- Follow color schemes with 2-4 complementary hues, distinguish elements with primary/secondary shades, test readability, and ensure accessibility.
- Maintain consistent typography with 1-2 readable typefaces for body and headings. Visually distinguish elements by size, color and weight.
- Use high quality, optimized images with alt text and captions. Balance purpose, composition, impact and utility.
- Use effective CTAs with clear labels to direct users, and prioritize key CTAs on landing pages.
- Update content regularly with new blogs, case studies etc. to increase organic traffic and conversions over time.
- Seek user testing insights and feedback to identify areas for improvement.
10 Easy Tips and Tricks to Improve Your Webflow Website Design:
According to WebFX, 94% of first impressions about the brand of a business come from their website's design. This makes it crucial to understand the best practices to improve your website design even with standard templates on platforms like Webflow. Webflow's flexibility in designing and building websites allows for an enhanced user experience. To make the most of it, here are 10 easy Webflow design tips and tricks:
1. Use Responsive Design
According to GoodFirms, 73.1% of web designers believe that one of the primary reasons why visitors leave a website is because of non-responsive designs. Today, with customers accessing the internet from many devices, having a flexible design is crucial for any website. One Webflow UI/UX tip is to create mobile responsive designs, make sure to incorporate fluid grids that include flexible columns and rows, flexible images and text sizes that can fit browser as well as mobile screens, hamburger menus to save space in designs, and to ensure that your Webflow site is responsively designed. You can set up media queries which are a CSS function to identify breakpoints in the designs based on the device's size to provide the best possible experience that is free of content clipping or horizontal scrolling across all platforms and screen sizes. To accommodate a varied range of visitors, regardless of their device, adherence to these responsive design standards is crucial as it reduces user frustration and builds the brand's trustworthiness.
Increasing organic search engine traffic can be one of the best ways to bring in new customers to your website and is one of the important Webflow design tips. Aside from creating high-quality content, optimizing your Webflow website for search engines also necessitates getting technical aspects right. A distinct title tag that sums up the information should be included on every page for on-page SEO. When your website shows up in search results, well-written meta descriptions will increase click-throughs as well. Use appropriate HTML elements, such as H1 and H2 headers for section headings, to organize your information. Make sure every image has an alt text. Create custom URLs using terms and phrases that members of your audience frequently search for in the Webflow backend. Don't overoptimize; instead, incorporate relevant keywords into page names and metadata.
3. Easy Navigation
At the heart of website improvement tricks is navigation. Navigation simplification improves usability metrics on the website that are important for conversions, such as bounce rates and time on site. You need to remove any duplicate menu items so that users can quickly locate what they need. It is important to maintain a clear taxonomy and IA. As navigation symbols, employ hover states and breadcrumbs with consistent footers and main menus across all pages. Connect significant CTAs throughout the text to direct readers to the next sensible step. Standardize element arrangement to provide simple navigation for users. Buttons, icons, and navigation links should have clear labels indicating where they lead. Good navigation enables efficient discovery of products, content, and conversion points. This drives desired actions and reduces user frustration from getting lost.
4. Proper Use of White Space
Another one of the best Webflow UI/UX tips is the proper use of white space. Websites must have information, but effective use of the white space surrounding items improves both usability and visual appeal. Visitors are overwhelmed by too much information cluttered in one place which leads to cognitive overload. Good white space allows the brain to more easily understand the elements on a page and is a positive indicator of professionalism, usefulness, and aesthetic appeal in website designs.
Use whitespace, such as padding and margins, sparingly between parts. To draw attention to the main points, use negative space. For best reading, maintain the ideal line heights, line lengths, font sizes, and paragraph widths. To make call-to-action items stand out, provide buttons, cards, and other navigation links and items with lots of space between them. Make use of simple designs that prioritize the quality of page components above their quantity.
5. Follow Color Schemes
Color schemes are essential to both visual psychology and branding.
The following are some best practices for website color schemes:
A) Keeping your color palette to no more than two to four complementary hues.
B) Using primary and secondary shades to distinguish between text and backgrounds.
C) Testing the readability of font colors against a variety of backgrounds.
D) Making sure colors are appropriate for color-blind users.
E) Making sure hues adhere to your brand's style guide.
F) Applying colors consistently throughout site templates and pages.
6. Maintain Consistent Typography
Typography, like other visual elements, aids in brand identification. Among the recommended practices for typography are:
A) Select one or two easily readable, visually different typefaces for your body content and headings.
B) Create a distinct visual hierarchy using sizes, colors, and weights to identify headings, subheadings, key passages, and body text.
C) Make call-to-action buttons stand out by using big, strong letters on backgrounds with lots of contrast.
7. Use High-Quality Images
According to Top Design Firms, the use of multimedia creates an enhanced experience with the study revealing that consumers appreciate when a website utilizes images (40%), color (39%), and videos (21%). On websites, visual material makes a strong initial impression. Research indicates that visually appealing websites generate favorable opinions about their legitimacy and quality. Purpose, composition, impact, and utility must all be balanced in an image.
Make sure to highlight the key features in an image and for accessibility, provide alt text and captions. Reduce file size to speed up loading, but check the quality of the image. You can showcase the complex. Lastly, observe appropriate practices for fair usage and copyright.
8. Use Effective CTA
Call-to-action (CTA) buttons nudge website users to take on important, desired activities, such as downloading, purchasing, and signing up. They are therefore essential components for conversion optimization. CTAs direct website visitors on deliberate paths that lead to user, subscription, and purchase conversions. Make sure to use effective CTAs with clear labels that direct to the correct pages on the website. Prioritize the CTAs that drive primary growth to your business by putting them on your website's landing page.
9. Update Content Regularly
Websites that have regularly updated, high-quality content that is both search engine and user-friendly bring in more visitors. Frequent updates indicate sites that are active and helpful for visitors' requirements as opposed to out-of-date, unmaintained resources. In terms of SEO, content updates also increase keywords and pages. Plan to include new blog posts, case studies, and press mentions every week to increase traffic from search engines and repeat visitors. Examine data related to particular subjects and content, such as page visits, social media interaction, lead generation, etc. Put more money and effort into promoting and investing in the best-performing content. Keep a balance between textual and visual material, such as podcasts, infographics, videos, and webinars, according to the many ways that people like to consume content. For further amplification, optimize each new content asset's metadata, tags, and links. This generates consistent, quality traffic that supports ROI through conversions and retention, paying off in the long run.
10. Seek Feedback and Improve
Seeking out user testing insights and consumer feedback from time to time is a crucial, yet often ignored, technique for optimizing websites. Since assumptions frequently confuse, a direct sample of the viewpoints of the target audience reveals places for improvement.
A few simple methods for gathering user input are chat/call transcripts, email questionnaires, social media answers, website polls and surveys, and product evaluations. Additionally, regularly carry out systematic usability testing on live and mockup sites with target audiences. Observe how people interact, browse, process information, decipher messaging, and assess graphics to identify any issues that need to be fixed or improved to increase user engagement.
Are you looking for an agency to has all Webflow design tips and tricks up their sleeve and streamline the entire website designing process? Check out our latest blog on how to choose a Webflow design agency or simply trust our design experts at The Alien by reaching out to us.