Superior process

to transform

your business

We design exceptional brands, products, web apps, mobile apps, websites for startups and enterprises.

STEP 1

Discovery

Project is kick-started with a lot of questions to understand your business, product and users. It is a crucial step to align stakeholders and the whole team towards a common goal. It also helps us to plan the project effectively.

01. Workshop

Facilitate a workshop with all the stakeholders to gather product knowledge, industry insights, setting project goals and target users.

02.Research

Every project goes through our standard research practice. An analysis of current market scenarios, competitors and users.

03.Strategy

After a clear understanding of business and users, we define the problems, goals and prepare a plan to ideate.

STEP 2

Ideation

At this stage, we brainstorm ideas to tackle specific problems and new product features with focus on user tasks, technical feasibility.

01.Userflows

Conceptualize the entire product in a birds-eye view capturing all the pages, actions, logic that helps users to reach their goals.

02.Information Architecture

All the information is mapped across the product and organised in a clear and logical way to complete user tasks efficiently.

03.Wireframes

Creating structure of the product with all the functionalities and features. They also help you to visualize the final product.

STEP 3

Design

Creating beautiful visual interfaces while maintaining a consistent style with the brand. We also create interactive prototypes to identify design weak spots and iterate on the feedback.

01.Moodboard

Preparing a set of visuals that help us to fix the look and feel.

02.Visual Design

Explore visual concepts based on the brand and moodboards. After agreeing on a direction, we apply the styling to the rest of the screens.

03.Design System

Creating detailed documentation with colors, typography, and components that helps developers and your internal design teams.

STEP 4

Deliver

This is the final stage where we hand off all the assets with complete knowledge transfer to the product/tech team.

01.Hand Off

A concise document with clear instructions are provided along with the design system to ease development.

02.UI Animations

Adding delight to the final product, we deliver lottie files and videos. These can be used by developers as a guide to implement the animations.

03.Prototype & Testing

We test the design prototypes to validate our assumptions and design decisions. Testing can happen at various stages of the process from wireframes to visual design.