Project is kick-started with a lot of questions to understand your business, product and users. It is a crucial step to align stakeholders and the whole team towards a common goal. It also helps us to plan the project effectively.
Facilitate a workshop with all the stakeholders to gather product knowledge, industry insights, setting project goals and target users.
Every project goes through our standard research practice. An analysis of current market scenarios, competitors and users.
After a clear understanding of business and users, we define the problems, goals and prepare a plan to ideate.
At this stage, we brainstorm ideas to tackle specific problems and new product features with focus on user tasks, technical feasibility.
Conceptualize the entire product in a birds-eye view capturing all the pages, actions, logic that helps users to reach their goals.
All the information is mapped across the product and organised in a clear and logical way to complete user tasks efficiently.
Creating structure of the product with all the functionalities and features. They also help you to visualize the final product.
Creating beautiful visual interfaces while maintaining a consistent style with the brand. We also create interactive prototypes to identify design weak spots and iterate on the feedback.
Preparing a set of visuals that help us to fix the look and feel.
Explore visual concepts based on the brand and moodboards. After agreeing on a direction, we apply the styling to the rest of the screens.
Creating detailed documentation with colors, typography, and components that helps developers and your internal design teams.
This is the final stage where we hand off all the assets with complete knowledge transfer to the product/tech team.
A concise document with clear instructions are provided along with the design system to ease development.
Adding delight to the final product, we deliver lottie files and videos. These can be used by developers as a guide to implement the animations.
03.Prototype & Testing
We test the design prototypes to validate our assumptions and design decisions. Testing can happen at various stages of the process from wireframes to visual design.
Follow the Agile process to iterate designs or work on new priorities.
SMEs and Conglomerates with large complex projects.
Go to market quickly with a high performing Minimum viable product.
Startups and Entrepreneurs with niche products.