Top 10 Fintech Design Trends You Should Watch in 2023

Fintech Design
April 28, 2023

The fintech industry in India is expected to hit $1 trillion by 2030 and it’s one of the fastest growing industries. Gone are the days of long lines and paperwork, it's now important to create digital experiences that are jargon and hassle free. With new-age fintech apps emerging in a competent market, companies are scaling their UX design to put their best app forward. So what makes an online banking megastar?

From AI to gamification, we have identified the trends that will disrupt the fintech design landscape in 2023. Be a part of this constantly evolving industry by using these top trends: 

10 Fintech Design Trends

1. Gamify the Rewards System

Many apps are using gaming experiences to increase user engagement and retention. Fintech apps are no different. While money is a boring and serious affair that nobody likes to mess with, there’s an opportunity to make it fun. Gamify the rewards system by adding points, badges, challenges and daily leaderboards to encourage users to meet their goals faster and better. 

(Example from Gpay)

2. Create a Super App

To keep up with the fast-paced world of fintech, companies are making their apps a one-stop solution for all their users’ needs. From paying bills of all kinds to getting insights on saving and spending behavior, users can avoid switching between multiple apps. This helps in greater data analysis and seamless experience for users who can enjoy consistent design throughout the app. 

(Example from PhonePe)

3. Visualize the Data

By using charts, graphs and other visual elements, users can now track their financial behavior such as their spending habits. This simplifies information and can motivate users to reach their goals. Users no longer need to draw stressful mental maps. They can access useful insights with just one click. 

(Example from Splitwise)

4. Develop an Intelligent Chatbot

AI powered assistants and chatbots help in instant solving of personalized queries, improve the customer satisfaction rate and reduce costs. According to ChatBots Magazine, chatbots can reduce 30% of costs in customer service of businesses. Besides help and support, they can offer a wide range of services such as personalized recommendations. 

(Example from PayU)

5. Use Different Biometric Technologies

Safety and security is the topmost concern for users of fintech apps. To protect their money, passwordless or magic logins such as facial and voice recognitions can be used. These newer methods are convenient and quicker and users don’t need to remember lengthy passwords. To make them more reliable, create a two-step authentication process. 

(Example from Niyo or Cred)

6. Give Your App an Identity

Remember visiting a bank and the assistant talks with you like a supportive, best friend? Or how a simple cheerful greeting could brighten your day? The digital space is no different. To make your customers feel good and to make your app stand out as a reliable partner, having a unique identity is essential. Not only does this apply to strong visual elements, but your app needs to have a consistent, human language. 

(Example from Fi)

7. Personalize the Experience

Personalizing the financial journey experience is an emerging trend that allows users more control over the product. Through data such as analysis of preferences, behavior and financial goals, fintechs can now tailor the UI according to individual user’s choices. Fintechs can also use customer data to recommend personalized savings or investment plan options according to the user’s goals and risk tolerance. Lastly, fintechs can give personalized advice and guidance through AI assistants or chatbots. 

(Example from Groww)

8.  Make Your Fintech Go Social

Merging social media with fintechs is one of the coolest trends of Fintech UX Design in 2023. Many financial decisions are taken with family and friends. Besides, everyone’s familiar with a social media UI, the famous “feed” format. This can be utilized while building the split expenses feature. Aspects of social media can also be included in various other ways such as features of managing finances together with your spouse or parents. 

(Example from Godutch)

9. Create a Seamless Onboarding

Opening an account gives us flashbacks of long lines and tedious paperwork, some of the key problems that digital banking aims to resolve. Such processes are at the heart of onboarding. Onboarding needs to have minimal steps without compromising on information. One of the key ways to achieve this is by breaking the onboarding process into bite-sized steps. 

(Example from PayPal)

10. Build a Community 

To keep up with emerging trends and solve users’ problems, getting constant feedback is of utmost importance. For this, fintechs can build a community of users who can raise queries in the portal and give valuable feedback on new or existing features. 

(Example from Jupiter)


The fintech industry is rapidly evolving with trends that are continuously changing and adapting to the needs of the users. Some trends such as personalization and product identity continue to emerge as trends while there’s a rise of newer trends in artificial intelligence. With consumers becoming more tech-savvy, fintechs need to stay ahead in the race by embracing the latest trends to create intuitive, engaging and memorable experiences for their users and meet their business goals. 



Read More:

Fintech UX: 8 Strategies to Increase Trust in Your App

7 Must Have Fintech UX Design Features