Designing a global investing platform
Stockal is a global investing platform helping investors from India & Middle east to invest in US stocks. The investors can diversify their investments into basket stocks, Theme based investing and Large funds. Stockal has also partnered with multiple financial companies enabling their clients to invest in global markets..
Creating a Synonymous Experience
We designed a new mobile app along with a complete overhaul of the existing web platform. The navigation of the product is simplified to utmost essentials and easy to understand terms. Everything from asset discovery to order experience is maintained consistently across both web and mobile.
Shaped to be Agnostic
Stockal being a white-labeled platform, the design should work with all the partner brands cohesively. So, we decided on minimal timeless design - clean interface to complement dense data. The colors were deliberately chosen to be Brand agnostic but at the same time to feel actionable.
Focus on Discovery and Contextualization
Investors are always in search for new opportunities and we wanted to ease that. So, we made home a place for discovery. The redesigned home is now an access point to all the various products offered by Stockal along the other discovery options.
For a financial platform, contextualization helps users to make the right decisions. Key information is placed across the app providing social proof, enhancing discoverability, building trust.